At their heart, all public relations campaigns are about planning and strategy. After all, without a good strategy, it would be impossible for a PR expert to ensure that they were having the right impact on an audience with their marketing solutions, or that they were releasing press content at the right time. The “strategic planning” part of public relations is what sets it apart as a critical component of building a business and managing a company’s reputation.
Strategic planning starts with setting a goal for a PR campaign. Once a vision of success is established, PR companies can then work alongside their clients to carve out an effective route to that end target. Strategic planning ensures that press releases go out just at the right time to cause a social splash, and that reputation management strategy has components in place that allow businesses to respond quickly when disaster strikes.